As a brand new entrepreneur at age 50, my strategy has been to visualize where the publishing world is headed next (blogs, self-publishing in small niche markets, short, informative e-books) and then focus all of my energy just on those.
Let’s face it, blogs are really just your own personal magazine online. Readers come because they like your style. You must be informative while also entertaining them. Blogs are so inexpensive to set up and after a few years of excellent posts, the advertisers do come calling. It does take a while to get noticed by the advertisers or to make a living at this, but I am gathering a healthy following.
I believe the trends are there for those who wish to see them, and I feel lucky I didn’t get stuck in the old traditional publishing ways, but instead felt completely open to what will be happening in the next five to ten years.
The train is leaving the station now.
Get on it or you will be left behind.