“Writing is the only profession where no one considers you ridiculous if you earn no money.” – Jules Renard
I wonder why that is? I know some who consider it somehow embarrassing or even shameful if you find a way to make good money as a writer. Is blog advertising shameful? Are popular writing and adequate payment a contradiction today?
I believe writers in the past would have jumped at the opportunities that blogs and self-publishing provide the writer today. The value of immediate publication without years of seeking out an agent, a publisher, months of editing, and then the long wait to see what certain, selected critics think of your work.
Now we can find out very quickly whether certain pieces or books speak to our public’s interests or attract very little audience. Sometime the immediacy of the feedback can be resounding!
I find blogging to be the perfect way to explore the public’s interest in any particular topic. They can help you decide whether writing an entire book on the subject is worth your time. And then after the book comes out, you will need to maintain a blog devoted just to that subject to continue to attract the right customers to your material.
This marketing plan has been much more effective than I ever expected for my book “How to Believe in Love Again.” My blog with the same name continues to attract those who need to know about the information in my book a year after publication.