“Freedom of the press is guaranteed only to those who own one.” – A.J. Liebling
It never fails to amaze me how many excellent, dynamic, independent writers, and bloggers, still believe they should wait patiently for a “traditional publisher” to choose their work for publication. I’m just not clear where they got this impression, especially if they have been working so hard for the past few years to build their own unique audience, brand, and platform through social media.
It is now quite clear to me that self-publishing is the future of publishing worldwide. Why? Because every writer is in search of freedom of expression!
When you first find an agent and then wait for that person to sell your work to a traditional publisher, you are giving up precious time and money to a system which is quickly going bankrupt. Why wait and give all of your power over to them? They have no magic formula which will sell your book better than you can, if you are willing to work full-time towards that goal.
And you have the best incentive! You know yourself, know your work, and know why you went to so much trouble to create it, far better than any publisher out there. And you also know who your audience is. In fact, you have a direct link to them through your blogs and other forms of social media.
So then why would you give up the right to choose your topic, your book title, your editor and interior design, not to mention your own cover design, so that others can make money off of you?
You are the person who decided this work needed to be in the world, and then put the gigantic creative effort into making that happen. Don’t give it all away at the last moment. Traditional publishers know no better than you how to reach your unique audience. In fact, publishers and publicists contact me constantly to promote their books for them, because they know that social media is where the sales are today.
Take full ownership over your creativity! Success will not come overnight, whether you choose the traditional or new methods of getting your work out there. But it is exciting and dynamic to control your own creative process, and eventually it might even pay the bills!